The word “casino” has been defined as a place where games of chance and skill are played for money. Gambling has been a popular form of entertainment for centuries. It’s been practiced in societies around the world including Ancient Mesopotamia, Greece and Rome, Napoleon’s France and Elizabethan England.
People walk into a casino, wallet in hand, expecting an evening of enjoyable gaming and maybe two rounds of drinks. Hours later, they’ve lost track of the time and don’t have any idea what happened to their money. They are trapped by a series of design features aimed at keeping them spending their hard-earned cash.
You won’t see a clock in a casino, because the people managing it want you to lose track of time and don’t care if you win or lose. They’re in business to make money, and every game offers a mathematical expectancy of winning. The casinos rake in billions of dollars each year for their owners, investors, and Native American tribes. They also collect taxes and fees from players and other patrons.
Consumers trust each other more than brands, so displaying positive reviews and testimonials on your website, social media pages, and in your casino is one of the best ways to build customer trust. Using location-based marketing strategies like beacons to promote special offers and deals to nearby customers can help you attract new visitors.