How to Market to Millennials and Gen Z


Casino is a place where champagne glasses clink, tourists and locals mingle, and the adrenaline rush of trying one’s luck at games of chance draws people in. There’s so much more than the gaming floor to many casinos, however; many boast luxury hotels, cutting-edge technology, flexible event and entertainment spaces, renowned restaurants, and spa and health club amenities.

It is this full-service appeal that needs to be highlighted in casino marketing. This includes the use of social proof, which is the ability for guests to publicly share their positive experiences and generate more interest in a particular business or service. Additionally, proximity marketing strategies that utilize beacons and other location-based services are useful for boosting discoverability in the area where a casino is located.

Historically, casino marketing has tended to focus heavily on demographics, such as age and income level. This isn’t a bad thing, but it shouldn’t be the only focus of casino marketing efforts. In the modern era, millennials and Gen Z are driving the casino industry and it’s important to reach them with new marketing techniques, including elevated entertainment and food options, online components for floor games, and more.

Casinos are a popular destination for all types of people and have the power to draw in visitors from across the world for unique experiences. With the right casino marketing strategy in place, your casino can grow from a middle-of-the-pack competitor to an industry-leading powerhouse. Whether you’re looking to boost your casino’s discoverability, social media presence, or customer support offerings, this blog will highlight some tried and true casino marketing tips that are sure to improve your bottom line.