Marketing a Casino

Casino is an epic crime drama from Martin Scorsese, and it’s a film that shows the dark side of the gambling industry. The movie lays bare the web of corruption that centered in Las Vegas and had tendrils reaching to politicians, the Teamsters union, and mobs in Chicago and Kansas City.

Although many casinos rely on a variety of entertainment to draw in guests, the bulk of their profits come from gambling. Slot machines, blackjack, roulette, baccarat, and craps are the games that bring in billions every year. Other amenities, like musical shows, lighted fountains and shopping centers, help add to the overall experience. But the casinos wouldn’t be able to function without these games of chance.

In order to keep their patrons coming back, casinos often use a variety of scents and sounds to create a manufactured blissful experience. The enticing smell of perfume and the pulsing sounds of slot machines help to hypnotize gamblers and keep them playing. Additionally, sophisticated surveillance systems give a high-tech eye-in-the-sky view of the entire casino.

When marketing a casino, it’s important to understand that demographics are only one piece of the puzzle. While they may be useful in determining who your audience is, they can’t tell you why that demographic is visiting your casino. A group of women, for instance, could be there to play a game with their girlfriends, on a business trip, or even to celebrate a bachelorette party.