From the flashing lights and blaring music of the Las Vegas strip to the crowded pai gow tables in New York City’s Chinatown, casinos offer an experience that is unlike any other. The excitement of gambling and the potential for a big win combined with an ambiance that can’t be matched creates a feeling that attracts millions of people each year.
Whether they are seasoned pros who enjoy the thrill of testing their skills or novices who are looking for something to entertain themselves, casino visitors are all seeking an escape from the mundane. And with a variety of gaming options, restaurants and entertainment available, the appeal is universal.
However, while attracting this audience is easy enough, converting them into customers requires a deeper understanding of what attracts and keeps them there. The demographic information you collect from your guests is a starting point, but it’s only part of the story.
For example, your guests’ emotional decisions play a significant role in their experiences. They may be drawn to games that require high amounts of skill or to the dazzling display of lights and clinking slot machines. But if they don’t feel comfortable or safe, it will be difficult for them to have an enjoyable experience.
To help your guests feel at home and confident in their decisions, use a combination of strategies that address the entire experience. This could include optimizing your content for relevant keywords, using beacons to boost discoverability when people are near the property, and partnering with local businesses, event vendors, food suppliers, etc. to increase their social media mentions.